Search Console tells you which keywords bring clicks. Your PrestaShop store tells you which orders come in. But neither one tells you the only thing that really matters: which keywords actually turn into sales. That cross-reference doesn’t exist out of the box — and without it, you’re deciding your content and catalog blind.
The click mirage
A keyword with 500 clicks a month looks like a win in Search Console. But if none of those clicks buy anything, you’re ranking content that doesn’t feed the store. And the reverse happens too: a keyword with just 40 clicks might be driving half your orders. If you only look at GSC, you reward the first one and never even see the second.
Why clicks aren’t enough
Search Console measures up to your store’s front door: impressions, clicks, CTR, and position. Everything that happens after that — adding to cart, checking out, coming back — lives somewhere else: in GA4 and in your PrestaShop orders. Three sources that don’t talk to each other. The typical result: you know “shaving brush” brings you traffic, but you have no idea whether that traffic buys shaving brushes, buys something else, or just leaves.
Looking at Search Console alone
You optimize for clicks and position. You can spend months pushing keywords that attract the curious, not buyers. SEO “works,” but the register doesn’t notice.
Cross-referencing rankings with real sales
You see which keywords and pages are actually behind your orders. You prioritize content that sells, spot pages that rank but don’t convert, and stop investing where there’s no return.
How to do the cross-reference by hand
It’s doable, but it hurts: you export the Search Console performance report to CSV, export orders from the PrestaShop back office, pull landing pages with conversions from GA4, and stitch it all together in a spreadsheet, matching by URL. Every time you want an updated figure, you repeat the whole process. In practice, almost nobody keeps this up for more than two weeks.
- GSC export: keywords and pages with clicks, impressions, CTR, and position.
- Back office order export: what sold and when.
- GA4: which landing page brought each conversion.
- Spreadsheet: match by URL and by date — and hope the date ranges line up.
💡 Before anything else, you need Search Console and GA4 connected to your store. If the hassle of keys and APIs is holding you back, here’s how to connect Search Console and GA4 to PrestaShop without pasting API keys.
The direct route: see it inside the back office
To have that cross-referencing in a single panel inside the back office, we’re building Zeyvro Insights. It isn’t on sale yet: if you want to know when it launches, join the waiting list.
Frequently asked questions
Doesn’t Search Console already tell me which keywords convert?
No. Search Console stops at the click: impressions, CTR, and position. It has no idea what happened next inside your store. To know which keyword actually sells, you need to cross-reference its data with your real orders.
Can I do this cross-reference for free?
Yes, by hand: export GSC, GA4, and your orders to a spreadsheet and match them by URL. It works, but you have to repeat it every time you want an updated figure — the real cost is your time.
Do I need to paste API keys to connect Google with PrestaShop?
It depends on the tool: some ask you to create a Google Cloud project and paste its keys; others connect via OAuth, signing in with your Google account.
Does it work with multiple stores on the same PrestaShop?
Yes. Sales data can be filtered by store if you use multistore.
Stop deciding by clicks alone. See which keywords are actually putting food on the table, right inside your own back office.
Notify me when Zeyvro Insights launches →Zeyvro builds modules for PrestaShop 8 from a real store in production. No obfuscated code.